Monthly Archives: October 2010

Facebook for Lawyers

Nowadays, social networks are popular not only for communication but also for business purposes. Social netwoks are very good for marketing, advertisement. I think that any company that offers services can effectively use these new type of information technologies. There are lot of people who use Facebook all over the world and it becomes popular day by day. Facebook is used by journalists, marketing companies, PR managers and etc.

However, in this post I want to concentrate more on lawyers because I think that Facebook can be very useful for lawyers. “Lawyers who are not on Facebook are missing out on critical opportunities to network for referrals, research defendants and potential jury members, market their law firms, and vet potential legal hires and current associates.” If you are a lawyer and you have doubts whether to use Facebook or not for your job just visit and maybe you will change your mind 😉

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Posted by on October 26, 2010 in Uncategorized


Your Friendship Networks (Chapter 10)

Nowadays, every person builds his own friendship networks.  But how he or she builds it? Why only special types of people are included there? How he or she chooses friends? What is the purpose of building friendship networks? People very rarely ask themselves these questions, they build networks without thinking whether they really need it or not. Our government has a big influence on our social connections, it brings people together, changes our social networks…

There are four types of networks that are isolate, individualistic, enclaved and hierarchical. Isolate and hierachical networks depicts more bilateral ties, while other two types of networks belong to the multilateral ties.

The government tries to influence our networks by making special trainings for unemployed people. It creates lot of community development programs. So people with the same interests or problems are shaped into one network. It is not clear whether it is good or bad that government has impact on our social life but I think that it in some points it’s good and in other  points not. In my opinion, people should decide by themselves how to build their social networks.

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Posted by on October 19, 2010 in Uncategorized


Is it a good idea to use Facebook for PR?

Nowadays, there are so many opportunities to conduct the business. You can open your own business even without inventory, property, plant and equipment. You just need computer and the internet. There are so many online shops, magazines and etc. So internet is the most popular tool people use in their business. However, some people use internet only for communication or to express their opinion, to share their life experience with other people. They use websites and programs like Facebook, Vkontakte, Twitter, ISQ, Skype and etc. However, some people find the way to use these sites and tools in business purposes. For example, journalists can use these sites as a source for their articles, advertisers use it to promote products and etc. But I want to concentrate on Facebook and PR in this post.

Firstly, what is PR? Public relations is a field that helps to build a good public image for business, different type of organizations, politicians, celebrities and etc. It helps to improve good relations with the target audience. PR build goodwill for the company that is very important and useful for all organisations. Bad reputation can destroy the whole company and it’s very difficult to rebuild good image. So PR is a very useful field for all companies, different type of organizations, politicians and etc. Tools that are used in PR include media relations, newsletters, special events…

Secondly, what is Facebook? I think that nowadays almost every person is familiar with the Facebook that is a social network where people can create their accounts, communicate with other people, join groups by interests…Media survey that was made in 2010 by Barbara Rozgonyi showed that 49% PR specialists use Facebook to target journalists. Moreover, this research showed that 79% of journalists have their own profile on Facebook. More information about this survey you can find if you follow this link

How you can use Facebook for PR? Well, you can find there PR friends and discuss with them your ideas, new trends and etc.  Moreover, you can promote your organisation there by creating a group about your company and invite people to join it. Facebook helps to build credibility. People all over the world can join your group or become your friend there. For instance, Coca-cola has created its fan page there ( There are 14 478 307 people who follow this page that is a really huge number. But if you still have doubts whether to use Facebook for PR or not just visit

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Posted by on October 17, 2010 in Uncategorized


Participate on! ;-)

Yesterday, I was in the cinema watching “Legends of the Guardians”. That was a really interesting and exciting cartoon. I advice you to watch it when you have free time. While I was sitting in the cinema I remembered that our Professor for NITs course gave us an assignment to write a blog with the analysis of the site we want to discuss. However, I didn’t have an idea what site to choose. So in the cinema I had an idea to choose Kazakhstani site with the schedule of all films in the cinemas. I think that many people use this site when they want to go to the cinema. I remember old times when we didn’t have an internet and we always called to the cinema to know the schedule. It was very inconvinient because sometimes nobody answered you, sometimes the phone was busy. It was very time consuming. However, nowadays you can just visit one site and see the schedule of all cinemas in Kazakhshtan. I think that there is only one site to do that and the address of this site is 😉

This site gives an opportunity to the visitors to participate by posting comments about movies and voting for the movies. It’s very easy for the audience to participate on that site. You just need to enter your name, mail and comment to leave an opinion on  Ranking is posted immediately. However, the moderators of this site has restricted policy on the comments because of the increasing irrelevant, ignorant and illiterate comments. So now if you want to be your comment on this site you need to follow their rules which you can read there. Moreover, this site need a low level of participation because you can leave your comment only once there and you don’t need to registrar.  However, when you put your comments regularly you can build a reputation and can be well-recognized by other users. The site falls into open exclusive  category of openness. The main information is put there by the owners of the site and audience adds additional information through the comments. Moreover, this site has its own forum where you can discuss topics concerning movies, cinemas.

I like this site. There you can find schedule of movies, description of films, prices of tickets. But the most valuable information is comments of the audience. It’s very useful because sometimes synopsis of the movie can be very interesting however when you watch it you become disappointed of the film. So after reading comments you can make more accurate decision whether to go the movie or not.  In conclusion, audience participation can make site more popular and useful for the users.

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Posted by on October 11, 2010 in Uncategorized



Today we have visited the web-site It is very similar to but it is much more professional than our blogs. There you can know all the news about Central Asia. Moreover, you can participate there by posting comments on the articles you read. It is not difficult to do that, you don’t need to registrar there, you just need to write your name, your mail and of course you comment. Moreover, they are searching for bloggers so you can become a bigger part of their site than just a simple reader. What is more, there you can find contacts of all people working at this site, so if you want you can contact any of them. Also I like that they have a “share” button that gives you an opportunity to share articles with you friends and other people. It’s very convinient when you find an interesting article and want to share it with you friends.  You just need to click on this button and choose site where you want to share it. For instance, it may be Facebook, Twitter, MySpace and etc.  Furthermore, you can see the partners of neweurasia site and see the resources where the information is taken. I think that people who have worked on this site have done a really good work!

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Posted by on October 5, 2010 in Uncategorized


The price of participation

Abraham Maslow is one of the world famous psychologists. He has written lot ofbooks and articles about psychology.  The most famous are “Toward a Psychology of Being” andThe Further Reaches of Human Nature” . However, his most popular work  is theory about hierarchy of needs. I learned this theory when I studied at school and I have studied it again at my university on different subjects such as economy, marketing, management and etc. And I was really surprised when I see this pyramid of needs on my New Information Technologies class. Amy Jo Kim uses Maslow’s pyramid in her book “Community Building on the Web” to explain what online community participants need and want. So let’s discuss it in more details concerning the online communities.

The first need is a physiological need that means that you need to have an access to the system. Second one is security and safety that means that you should have protection of your information from hackers and viruses. Moreover, some information is confidential, so you need the confidence that this information is private. The third one is a social need. You have a neccesity to feel yourself as a part of society and community. The next level of the pyramid is a vself-esteem that is “the ability to contribute to the community, and be recognized for those contributions” (Amy Jo Kim, Community Building in the Web, Peachpit, 2000). And the last one is self-actualization that is the opportunity to improve your skills, to improve yourself. Of course, when you want to satisfy all of these needs and become a part of community, you should follow the rules of participation.

For example, I am a part of social community on Facebook. If I want to be part of it, I should follow the rules of participation at this site. I should provide my real name and should give all true information about myself. Moreover, I can’t create account for another person or create more than one account for myself. Also it is prohibited to use Facebook by people who are under 13. There are lot of rules that people should follow to be a part of the community, if they want to remain as a part of it. If I don’t follow the rules on Facebook, they will just kick me out from their site and block my account there.

We should follow the rules of participation everywhere, in university, in shop, at home, at work…Even here on we should follow their rules to be part of it. You should know what is right and what is wrong. By following the rules, we can build a good reputation and goodwill.

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Posted by on October 4, 2010 in Uncategorized